Web content personalization tool

The company, an establishedcompany in MarTech headquartered in Argentina, needed to solve this challenge:“web content personalization tool”. More than business knowledge, what wasmissing was verifiable experience in the project's specific technical stack: aprevious hiring attempt hadn't worked out, generating extra cost and delayingthe market opportunity. On top of this, there were methodological problems inteam and project management: inconsistent agile ceremonies, poor visibilityinto dependencies, and a delivery cadence that was hard to predict. The contextwas one of accelerated growth, with investment already committed and highexpectations from leadership and, where applicable, investors.

Squad Challenge set up 3 challenges, oneper position, focused on professionals who already had a relationship with theclient —from its own team or from outsourcing firms it worked with—, evaluatingan average of 5 candidates per position (15 in total) in 7 days. Since the teamalso carried methodological management problems, Squadmakers recommended addinga Agile Coach to the squad to bring order to ceremonies, planning, andpriorities.

The squad was made up of 4 profiles(data engineer, Tech Lead, ML engineer, Agile Coach) working on a stack ofPython (FastAPI), React + Next.js, BigQuery, MongoDB, GitLab, GCP, sourced fromthe client and its outsourcing firms. This squad integrated with the company'sexisting in-house technical team, respecting established processes andpriorities. Since some of these profiles came from outsourcing firms, theirturnover was high (around 50%), which led to evaluating 2 additionalreplacements over the course of the project, reaching a total commitment of 19months.