Email marketing automation platform

The company, an established company inMarTech headquartered in Mexico, needed to solve this challenge: “emailmarketing automation platform”. The main obstacle was finding profiles withreal experience in the business domain, not just generic knowledge of thestack, and their own selection processes dragged on for weeks without results.On top of this, there were methodological problems in team and projectmanagement: inconsistent agile ceremonies, poor visibility into dependencies,and a delivery cadence that was hard to predict. The context was one ofaccelerated growth, with investment already committed and high expectationsfrom leadership and, where applicable, investors.

Squad Challenge set up 2 challenges, oneper position, focused on professionals who already had a relationship with theclient —from its own team or from outsourcing firms it worked with—, evaluatingan average of 5 candidates per position (10 in total) in 14 days. Since theclient also raised methodological problems in team and project management,Squadmakers recommended bringing in an additional Agile Coach for the squad.

The squad was made up of 3 profiles(DevOps/SRE, backend developer, Agile Coach) working on a stack of Node.js(NestJS), React, MongoDB, PostgreSQL, Bitbucket, GCP, sourced from the clientand its outsourcing firms. This squad integrated with the company's existingin-house technical team, respecting established processes and priorities. Sincesome of these profiles came from outsourcing firms, their turnover was high(around 50%), which led to evaluating 2 additional replacements over the courseof the project, reaching a total commitment of 10 months.