Email marketing automation platform

The company, an established company in MarTech headquartered in Mexico, needed to solve this challenge: “email marketing automation platform”. The main obstacle was finding profiles with real experience in the business domain, not just generic knowledge of the stack, and their own selection processes dragged on for weeks without results. On top of this, there were methodological problems in team and project management: inconsistent agile ceremonies, poor visibility into dependencies, and a delivery cadence that was hard to predict. The context was one of accelerated growth, with investment already committed and high expectations from leadership and, where applicable, investors.

Squad Challenge set up 2 challenges, one per position, focused on professionals who already had a relationship with the client —from its own team or from outsourcing firms it worked with—, evaluating an average of 5 candidates per position (10 in total) in 14 days. Since the client also raised methodological problems in team and project management, Squadmakers recommended bringing in an additional Agile Coach for the squad.

The squad was made up of 3 profiles (DevOps/SRE, backend developer, Agile Coach) working on a stack of Node.js (NestJS), React, MongoDB, PostgreSQL, Bitbucket, GCP, sourced from the client and its outsourcing firms. This squad integrated with the company's existing in-house technical team, respecting established processes and priorities. Since some of these profiles came from outsourcing firms, their turnover was high (around 50%), which led to evaluating 2 additional replacements over the course of the project, reaching a total commitment of 10 months.